MEET SHEEDA

I create modern patterns and product concepts that add color, vibe, and fresh ideas to collections people love.

My design journey began in the early 2000s after I graduated from the Fashion Institute of Technology in New York City, specializing in children’s wear. As an apparel designer in the NYC garment district, I didn’t just sketch silhouettes — I was the one developing the patterns and prints for every collection, from embroidery artwork to hardware details. That mix of creativity and strategy shaped how I see design today: Art means nothing if you don’t know what to do with it.

In 2007, I traded the gray skies of New Jersey for the sun, sand, and tropical energy of South Florida. My work is infused with that vibe — juicy color palettes, minimal but intentional patterns, and real-life moments that feel like a sunny day by the pool. After teaching fashion design and technical Adobe skills at college level  and a few years inspiring young minds as an elementary art teacher, I stepped fully into my own studio to build the life I’d dreamed of: creating art that lives on real products- in real places.

Today, I fuse my surface design skills with content creation, using everything from Adobe Illustrator and Photoshop to CapCut and emerging AI tools. I love showing how my art lives beyond a file — creating lifestyle visuals that set a vibe, tell a story, and spark fresh ideas for brands. I don’t just design static mockups — I craft scenes that feel real, because they are. It’s me, my life, and my art in motion.

My work is for brands who want a fresh feel — not overly complicated, but thoughtfully designed.

touchpoint — the hotel rooms, pool lounges, towels, and even the inner tubes drifting under the sun. I’d love to see my modern tropical vibe in fashion collections too — minimalist silhouettes with a burst of print where you’d least expect it. It’s how I live: simple, intentional style with an unexpected pop of color.

My goal is to keep pushing what’s possible: to transform everyday moments into stories that connect, inspire, and make people feel something — like the sun just came out. I’m building this brand piece by piece, and I hope you’ll see my work on products, spaces, and platforms I haven’t even dreamed up yet

Ready to bring some sunshine to your next collection?

Let’s collaborate.