Hi, I’m SHEEDA

Designer at heart. Creator by design.

I’ve always been the kind of person who couldn’t stop creating if I tried. Design is in my DNA — from sketching ideas in notebooks to turning them into pieces people could wear.

After FIT, I started designing kids’ clothes in NYC. That was my first taste of corporate design — fast-paced, detail-driven, and full of endless inspirations. Later, I moved into teaching fashion design in Florida, where my favorite classes always involved Adobe tools, graphics, and technical design. That mix of creativity and structure fit me perfectly.

But creativity has never been something I could box in. Between raising a family, holding down all the roles that come with being a wife and mom of three, and chasing that Gen X retirement dream, I found myself itching for a new way to play.

That’s when digital editing showed up. What started as curiosity on a family IG account turned into obsession. Editing became my playground — a way to bring storytelling and visual style together in a way that feels both fun and intentional. And when I started weaving in my own surface pattern designs, everything clicked. That became my signature pop: visuals that don’t just look stylish, but feel instantly recognizable as mine.

Now my work lives at the intersection of design and storytelling. I create short-form videos and visuals that are playful, stylish, and full of curiosity — the kind that make people stop scrolling because they want to see what happens next.

Every reel, every project, every design carries who I am: the NYC designer, the educator, the mom, the Gen Xer shooting her shot at 49 (because age is a cute suggestion, just not my rule).

Finally, it feels like all roads were leading here. Every skill, every chapter, every detour prepared me for this moment — the place where design, editing, and storytelling finally meet.